Guides

An e-commerce business asked us for AI recommendations. We used the LLM for catalogue preparation and search interpretation, with rules for everyday recommendations.

Since 2 August 2026 the EU AI Act has asked for two AI labels: an invisible one the model vendor owes, and a visible one you owe. The sparkle most products shipped is neither.

Ahrefs measured 2.38% of the URLs ChatGPT cites returning a 404, against 0.84% for Google. A redesign that changes URLs now costs citations, not just rankings.

Three questions decide it: how interactive the page is, what your LCP target is, and who maintains it. Everything else is preference.

Google says no special markup is needed. A May 2026 audit found 16% of cited sources are themselves AI-written. What follows from both.