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September 3, 2026 5 min read

You don't lose customers to design, you lose them to words

Baymard scored seven mobile operators across 500+ UX parameters and none of them reaches even a "decent" experience. They fail on the same thing, and it is not how the sites look: none of them explains the words it sells with.

You don't lose customers to design, you lose them to words

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The AI block that also blocks Google

The AI block that also blocks Google

From 15 September 2026, Cloudflare sorts robots by the job they came to do rather than by whether they count as AI. Googlebot does two of the three jobs, and the most restrictive rule wins.

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The accessibility check that skips half the problem

The accessibility check that skips half the problem

WebAIM counted 66.6 million images on the million most visited home pages. More than one in four carry alt text that is missing or useless, and automated checks are built to catch only the missing half.

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What ChatGPT finds when it visits your site

What ChatGPT finds when it visits your site

An assistant recommends what the internet already recommends. Tally is the clearest worked example of the part you can actually build, and every piece of it is a URL you can open yourself.

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